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This is a sensitive issue where everyone is worried about how far this ranking factor is true. But, the proven records definitely make us to believe that Google rankings are increased due to the bounce rate. The ranking has been done after the complete analysis of the website by tracking website performance over a period of years based on the quality of the content and the traffic for that site or the landing page and this is possible with the help of Google toolbar and Google analytics.

A decent increase in Google Ranking is highly possible based on the time spent by the user on the main page or the landing page. The number of times the user gets away from the page and again going back determines the bounce rate of the particular site. Taking all these points into serious consideration, the number of visits to each page on the Google search based on the relevance gives the site the chance to increase its own ranking in the search engine.

Advantages of low Bounce Rate

Bounce rate basically determines the quality of the website and if the bounce rate is high on a particular website, definitely the quality of the site will be low. The benefits of lower bounce rate are high, which helps the site to get more number of visitors from the particular search engine and also gives higher conversion rate. And also a point that we have to note down here is that, Google does not consider bounce rate as a main factor for ranking, but they do concentrate on other factors too.

In general, the bounce rate helps to make a quick analysis on the quality of the site and the traffic for each page. The main idea that one has to concentrate on to increase the page ranking is giving quality content on the website.

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